Hello, I’m Martina.

Born in Singapore, raised in Hong Kong and studied in the UK; I have developed an open and versatile mind, and enjoy new experiences. Now, I’m happily back to my roots, working in Singapore.

Before pivoting to UX, I was a Digital Marketer at Dentsu and Omnicom Singapore, specialising in Social and Search Engine Marketing. I have worked closely with clients in the consumer, healthcare and tech industries, such as 3M, Pfizer and VMware.

With my experience in media agencies for the past 3 years, I’ve developed a customer-centric focus. I like to incorporate both my client-facing skills and experience in analysing online user behaviour into UX Research & Design.

I have managed frustrated communities to protect brand reputation. By responding with empathy, I believe I can get to the bottom of users' pain points and create solutions that are truly impactful.

During my spare time, you will find me at the latest techno events, practicing yoga or travelling. I love collaborating and chatting over a coffee/drink, so do get in touch!